Hype Animation studio was known for its famous 14-minute animated short film “Ed” in 2013. Thanks to its captivating story, the short film won 28 awards in several film festivals at that time.
Now, after 9 years, the studio is back. This time, Hype Animation is looking to produce an animated feature film about Ed via an NFT fundraising campaign. What is this film about and how can we participate in the campaign? We’ll take a look!
What is the story behind the 2013 short film “Ed”?
As mentioned, Hype Animation created an animated short “Ed” in 2013. The animation tells the story of Ed, a rabbit who is very successful in his acting career. But he did not have a successful personal life and decided to end his life. The 14-minute film brings a reflection on what happiness is and whether success really brings happiness.
Why did Hype Animation turn to NFT to fund a feature film about Ed?
To begin with, Hype Animation’s dream has always been to produce a sequel to Ed. But given the difficulty of financing a film in Brazil, the studio decided to launch an NFT fundraising campaign »Meet Edto finance the production.
“With this project, we aim to bring every part of Ed’s life to life, in a new world, a new perspective,” said Gabriel Garcia, Ed’s manager. “We chose his wildest dreams and characters to play a role in each NFT and also pay homage to movie history while preparing for a new era of the Web3 industry.”
Through this campaign, Hype Animation will launch a collection of 10,000 NFTs featuring Ed impersonating movie classics in the film. According to the NFT category, NFT holders can even name characters from the movie with their own names! Moreover, owning one of these NFTs means that you can also participate in the production of the film.
Nevertheless, these NFTs will be up for grabs on June 9 on OpenSea. So be sure to keep an eye out and follow his official site and social media for more updates.
All things considered, the Brazilian studio’s latest foray into Web3 is a clear sign of the widespread adoption of NFT, especially in the film industry. In fact, according to “Calladita” creator Miguel Faus, 2022 will be the year of the NFT movies. So hang on, anons!